Skip to content
  • Financing solutions
  • How it works
  • Resources
  • About us

Liz Hunt

Liz Hunt

About


Sr. Director, Head of Marketing at SmartBiz


I’ve spent over 15 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market execution, integrated payments marketing, and partner programs. I enjoy blending creativity with data-driven strategies to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

February 13, 2026

EAR vs. APR: What are the Differences Between EAR and APR?

If you’re looking for a small business loan, you may find yourself overwhelmed by the abundance of acronyms, like APR, APY, and EAR. Understanding what they mean may often be... Read More
February 09, 2026

Top 10 Business Marketing Apps for Small Businesses

It’s virtually impossible to accomplish your marketing goals without the right tools. In today’s digital landscape, there is a huge selection of marketing apps that can take... Read More
February 04, 2026

What Happens After SBA Loan Approval

Receiving the news that your SBA loan application has been approved is certainly something worth celebrating. However, it’s not the end of your financial journey. Approval is... Read More
February 02, 2026

Black Business Funding: Top Financing Options

Black-owned businesses continue to be a crucial part of the U.S. economy, representing an increasing share of small enterprises. According to recent data published by the... Read More
January 26, 2026

How to Build a Funding Timeline for the Year Ahead

As a business owner, it’s important that you avoid being reactive when it comes to obtaining funds. Waiting until you’re in the middle of a cash crunch can lead to lengthy... Read More
January 19, 2026

What is a Prepayment Penalty and What to Look Out For

When exploring business financing, prepayment penalties are one of the most important, but often overlooked, terms to understand. A prepayment penalty is a fee some lenders... Read More
January 05, 2026

SBA Loan Documents: What You Will Need

While all loans may require some paperwork, SBA loans typically require more than other types. Whether you’re looking for funding to invest in new equipment or you need... Read More
January 02, 2026

How to Start 2026 With a Financial Clean Slate

In any small business, the start of a new calendar year is often the time for a reset. Starting 2026 with a financial clean slate makes a big difference for both clarity and... Read More
December 31, 2025

Emerging Small Business Trends to Watch in 2026

Small businesses that plan ahead are often the ones best positioned to grow. Get a leg up on your company's 2026 business planning by paying attention to these emerging... Read More

Smart growth is smart business

Subscribe and receive tips, success stories, resources and more!

Access to the right loan for right now

See if you pre-qualify, without impacting your credit score. 1

Apply Now

Back to Top


1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.