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Liz Hunt

Liz Hunt

About


Sr. Director, Head of Marketing at SmartBiz


I’ve spent over 15 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market execution, integrated payments marketing, and partner programs. I enjoy blending creativity with data-driven strategies to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Money Management
January 02, 2026

How to Start 2026 With a Financial Clean Slate

In any small business, the start of a new calendar year is often the time for a reset. Starting 2026 with a financial clean slate makes a big difference for both clarity and... Read More
Operations
December 31, 2025

Emerging Small Business Trends to Watch in 2026

Small businesses that plan ahead are often the ones best positioned to grow. Get a leg up on your company's 2026 business planning by paying attention to these emerging... Read More
Operations
December 30, 2025

Automate These 7 Small Business Tasks Before the New Year

The new year is an excellent time for businesses to reset and implement improvements. One of the best ways to upgrade your operations is through business automation. With a... Read More
Money Management
December 22, 2025

Year-End Accounting Mistakes That May Cost You

The end of the year is one of the most important checkpoints for maintaining accurate finances. Even small errors can create major issues that can plague your business for... Read More
Business Loans
December 15, 2025

How Interest Rates Influence SBA Loans

As of December 10, 2025, the Federal Reserve lowered the federal funds rate bya half of a percentage. This is the second rate cut of the year, and the sixth since September... Read More
Money Management
December 08, 2025

The Benefits of Long-Term Debt

Not all debt is bad debt. In fact, some of the most successful small businesses use debt to scale and sustain their operations. By using long-term debt, you may be able to... Read More
Operations
December 03, 2025

Small Business Automation in 2026

The goal of any business is to make money, and utilizing all of the resources available to you is the best way to do that. When looking for ways to boost profits, automating... Read More
Operations
November 28, 2025

Balancing Automation and Human Touch in Customer Service

Automation is a critical part of modern customer service, allowing small businesses to scale with demand both seasonally and year-over-year. Today's customer expects a 24/7... Read More
Operations
November 24, 2025

January 2026 Checklist for Small Business Owners

2026 is here! No matter how your 2025 ended, it’s a fresh year for new beginnings. One way to get your business year started on a positive note is to walk through a year-end... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.