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Liz Hunt
About
Sr. Director, Head of Marketing at SmartBiz
I’ve spent over 15 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.
At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.
Background
Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market execution, integrated payments marketing, and partner programs. I enjoy blending creativity with data-driven strategies to build marketing campaigns that resonate and drive results.
About the SmartBiz Editorial Process
Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:
Operations
November 12, 2025
Data-Driven Decisions: Using Analytics to Plan for 2026
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Business Loans
November 05, 2025
SBA Loans for Medical Companies: What therapists, dental, and healthcare providers need to know
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Business Loans
October 31, 2025
How to Use Your Small Business Loan to Grow Smarter in 2026
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Business Loans
October 22, 2025
What Are SBA Loan Requirements for 2026?
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Business Loans
October 22, 2025
What Is SBA Loan Debt Refinance and How Does It Work?
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Money Management
October 17, 2025
7 Questions Every Smart Business Owner Should Be Asking Right Now
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Business Loans
October 06, 2025
How Government Shutdowns Impact Small Businesses, Especially When Seeking Funding
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Business Loans
September 17, 2025
How Interest Rates Influence SBA Loans
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Business Loans
September 17, 2025
How to Get an SBA Loan for Your Restaurant
Read MoreAccess to the right loan for right now
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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.
The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.