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Liz Hunt

Liz Hunt

About


Sr. Director, Head of Marketing at SmartBiz


I’ve spent over 15 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market execution, integrated payments marketing, and partner programs. I enjoy blending creativity with data-driven strategies to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

November 12, 2025

Data-Driven Decisions: Using Analytics to Plan for 2026

Every new year brings new challenges to small businesses, and 2026 is no exception. Economic factors like tariffs, inflation, interest rates, and supply chain shifts will... Read More
November 05, 2025

SBA Loans for Medical Companies: What therapists, dental, and healthcare providers need to know

Are you running or planning to open a healthcare business? This article covers: Read More
October 31, 2025

How to Use Your Small Business Loan to Grow Smarter in 2026

The right financing may be a powerful lever to accelerate growth if used intentionally. Small business loans for growth aren’t just about getting cash; they’re about... Read More
October 22, 2025

What Are SBA Loan Requirements for 2026?

Small business owners seeking funding in 2026 are finding that SBA loans remain one of the smartest ways to secure capital with affordable terms. Designed to support business... Read More
October 22, 2025

What Is SBA Loan Debt Refinance and How Does It Work?

For small business owners juggling multiple debts or stuck with high-interest loans, SBA loan debt refinance may be a game-changer. Refinancing through the U.S. Small... Read More
October 17, 2025

7 Questions Every Smart Business Owner Should Be Asking Right Now

There are many reasons you became a small business owner. Maybe you wanted more autonomy, dreamed of being your own boss, or were ready to turn a lifelong passion into your... Read More
October 06, 2025

How Government Shutdowns Impact Small Businesses, Especially When Seeking Funding

As of October 1, 2025, the government shutdown went into effect. The SBA is directly affected, which means SmartBiz and all other SBA lenders are unable to complete final... Read More
September 17, 2025

How Interest Rates Influence SBA Loans

As of September 17, 2025, the Federal Reserve lowered the federal funds rate bya quarter of a percentage. This is the first rate cut of the year. Read More
September 17, 2025

How to Get an SBA Loan for Your Restaurant

Opening or expanding a restaurant is an exciting step for any business owner. But with rising costs, tight margins, and unpredictable revenue patterns, it often requires... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.