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Liz Hunt

Liz Hunt

About


Vice President, Head of Marketing at SmartBiz


I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Money Management
May 18, 2026

5 Company Growth Stages and Their Challenges

Small businesses typically go through five stages between development and maturity. As your business grows, each phase presents its own opportunities, but there are also... Read More
Operations
May 13, 2026

How to Test Before You Scale: Using Capital for Smart Marketing Experiments

Marketing is an important part of your business, no matter what stage it is in. As it grows, your marketing strategy needs to scale with it. However, scaling marketing... Read More
Business Loans
May 04, 2026

How to Qualify for a Small Business Loan in 5 Steps

In the past, small-business owners typically only considered interest rates and repayment terms when shopping for the best small business loan. Today, many applicants may... Read More
Marketing
May 01, 2026

National Small Business Week: The Ultimate Guide

National Small Business Week (NSBW) 2026 is upon us, serving as a beacon of support for small-business owners and entrepreneurs who are working to navigate a constantly... Read More
Business Loans
April 27, 2026

What is Considered a Traditional Loan? And How Do They Work?

Traditional loans are among the most popular choices for small business owners. However, when you consider the number of loan options available, it may be hard to determine... Read More
Operations
April 24, 2026

Operational Habits of Highly Efficient Small Business Owners

Effective small business owners don’t always rely on working longer hours to get all of their tasks completed. Instead, they focus on building systems and habits that allow... Read More
Business Loans
April 22, 2026

How to Fill Out a Personal Financial Statement - SBA Form 413

Small Business Administration (SBA) loans are some of the most popular options for small business owners, thanks largely to their lengthy repayment terms and lower interest... Read More
Operations
April 10, 2026

The Small-Business Owner’s Guide to Streamlining the Day-to-Day

Running a small business often involves juggling multiple tasks at once. Before you have the capacity to hire people to fulfill every role within your business, day-to-day... Read More
Business Loans
April 01, 2026

How to Avoid Overborrowing During a Growth Opportunity

Growth opportunities are exciting for small business owners. Whether you’re expanding into a new market, adding members to your team, or launching a new product, the chance... Read More

Smart growth is smart business

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.