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Liz Hunt

Liz Hunt

About


Sr. Director, Head of Marketing at SmartBiz


I’ve spent over 15 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market execution, integrated payments marketing, and partner programs. I enjoy blending creativity with data-driven strategies to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Business Loans
September 17, 2025

How to Get an SBA Loan for Your Restaurant

Opening or expanding a restaurant is an exciting step for any business owner. But with rising costs, tight margins, and unpredictable revenue patterns, it often requires... Read More
Business Loans
May 13, 2025

How the New SBA SOP Affects Loan Eligibility and Requirements

The SBA has released an update to its Standard Operating Procedures (SOP), effective June 1, 2025. These changes impact loan eligibility, use of proceeds, and documentation... Read More
Operations
April 03, 2025

How Tariffs May Impact Your Small Business

Additional tariffs went into effect on Wednesday, April 2. Many small businesses may face significant uncertainty as a result. Industries such as hospitality and retail,... Read More
Business Loans
March 27, 2025

SBA Reinstates Guaranty Fees for 7(a) Loans: What Small Business Owners Need to Know

The Small Business Administration (SBA) has announced an important change to its fee structure for 7(a) loans. Starting March 27, 2025, the SBA will reinstate the Guaranty... Read More
Business Loans
November 04, 2024

SBA Veterans Loans Explained: Funding Options for Entrepreneurs

Running a business is no small feat, and a number of veterans have taken the leap to own and operate their own enterprise after serving our country. According to a recent... Read More
Money Management
June 30, 2023

Top Tax Deductions Small Business Owners Miss: 12 Areas to Consider

Many small business owners may have heard a horror story about someone who got audited, which typically costs a lot of time and money. Because of that fear, small business... Read More
Money Management
October 07, 2022

How to Prevent Bad Credit From Hurting Your Business

If you’re running a business, you have both a personal and business credit score, and both can significantly affect your financial opportunities. Whether you’re applying for... Read More
Money Management
April 02, 2022

10 Strategies for Business Owners to Help Save Money

If you've ever looked at ways to cut down on business expenses, you probably realized that it's harder than it seems. However, there are solid ways business owners can save... Read More
Money Management
July 15, 2021

Small Business Revenue: Determine Where You Stand

As a business owner, monitoring the health of your business is a never-ending process. The best way for you to understand the health of your business is to look at your... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.