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Liz Hunt

Liz Hunt

About


Sr. Director, Head of Marketing at SmartBiz


I’ve spent over 15 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market execution, integrated payments marketing, and partner programs. I enjoy blending creativity with data-driven strategies to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

November 28, 2025

Balancing Automation and Human Touch in Customer Service

Automation is a critical part of modern customer service, allowing small businesses to scale with demand both seasonally and year-over-year. Today's customer expects a 24/7... Read More
November 24, 2025

January 2026 Checklist for Small Business Owners

2026 is here! No matter how your 2025 ended, it’s a fresh year for new beginnings. One way to get your business year started on a positive note is to walk through a year-end... Read More
November 21, 2025

What Year-End Business Finance Questions Should You Ask in 2025?

As a very challenging year for business owners comes to an end, it’s important to take a clear look at your overall financial health. Do you have the funding necessary to... Read More
November 14, 2025

5 Financial Moves Small Businesses Should Make Before Year-End

The closing weeks of the calendar year offer a valuable opportunity for business owners to assess their financial health. Thoughtful course corrections can help lay the... Read More
November 12, 2025

Data-Driven Decisions: Using Analytics to Plan for 2026

Every new year brings new challenges to small businesses, and 2026 is no exception. Economic factors like tariffs, inflation, interest rates, and supply chain shifts will... Read More
November 05, 2025

SBA Loans for Medical Companies: What therapists, dental, and healthcare providers need to know

Are you running or planning to open a healthcare business? This article covers: Read More
October 31, 2025

How to Use Your Small Business Loan to Grow Smarter in 2026

The right financing may be a powerful lever to accelerate growth if used intentionally. Small business loans for growth aren’t just about getting cash; they’re about... Read More
October 22, 2025

What Are SBA Loan Requirements for 2026?

Small business owners seeking funding in 2026 are finding that SBA loans remain one of the smartest ways to secure capital with affordable terms. Designed to support business... Read More
October 22, 2025

What Is SBA Loan Debt Refinance and How Does It Work?

For small business owners juggling multiple debts or stuck with high-interest loans, SBA loan debt refinance may be a game-changer. Refinancing through the U.S. Small... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.