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Liz Hunt

Liz Hunt

About


Vice President, Head of Marketing at SmartBiz


I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Business Loans
October 22, 2025

What Is SBA Loan Debt Refinance and How Does It Work?

For small business owners juggling multiple debts or stuck with high-interest loans, SBA loan debt refinance may be a game-changer. Refinancing through the U.S. Small... Read More
Money Management
October 17, 2025

7 Questions Every Smart Business Owner Should Be Asking Right Now

There are many reasons you became a small business owner. Maybe you wanted more autonomy, dreamed of being your own boss, or were ready to turn a lifelong passion into your... Read More
Business Loans
October 06, 2025

How Government Shutdowns Impact Small Businesses, Especially When Seeking Funding

As of October 1, 2025, the government shutdown went into effect. The SBA is directly affected, which means SmartBiz and all other SBA lenders are unable to complete final... Read More
Business Loans
September 17, 2025

How to Get an SBA Loan for Your Restaurant

Opening or expanding a restaurant is an exciting step for any business owner. But with rising costs, tight margins, and unpredictable revenue patterns, it often requires... Read More
Business Loans
May 13, 2025

How the New SBA SOP Affects Loan Eligibility and Requirements

The SBA has released an update to its Standard Operating Procedures (SOP), effective June 1, 2025. These changes impact loan eligibility, use of proceeds, and documentation... Read More
Operations
April 03, 2025

How Tariffs May Impact Your Small Business

Additional tariffs went into effect on Wednesday, April 2. Many small businesses may face significant uncertainty as a result. Industries such as hospitality and retail,... Read More
Business Loans
March 27, 2025

SBA Reinstates Guaranty Fees for 7(a) Loans: What Small Business Owners Need to Know

The Small Business Administration (SBA) has announced an important change to its fee structure for 7(a) loans. Starting March 27, 2025, the SBA will reinstate the Guaranty... Read More
Business Loans
November 04, 2024

SBA Veterans Loans Explained: Funding Options for Entrepreneurs

Running a business is no small feat, and a number of veterans have taken the leap to own and operate their own enterprise after serving our country. According to a recent... Read More
Money Management
June 30, 2023

Top Tax Deductions Small Business Owners Miss: 12 Areas to Consider

Many small business owners may have heard a horror story about someone who got audited, which typically costs a lot of time and money. Because of that fear, small business... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.