Liz Hunt

About

Vice President, Head of Marketing at SmartBiz

I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.

At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.

Background

Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.