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Liz Hunt

Liz Hunt

About


Vice President, Head of Marketing at SmartBiz


I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Operations
April 03, 2025

How Tariffs May Impact Your Small Business

Additional tariffs went into effect on Wednesday, April 2. Many small businesses may face significant uncertainty as a result. Industries such as hospitality and retail,... Read More
Business Loans
March 27, 2025

SBA Reinstates Guaranty Fees for 7(a) Loans: What Small Business Owners Need to Know

The Small Business Administration (SBA) has announced an important change to its fee structure for 7(a) loans. Starting March 27, 2025, the SBA will reinstate the Guaranty... Read More
Business Loans
November 04, 2024

SBA Veterans Loans Explained: Funding Options for Entrepreneurs

Running a business is no small feat, and a number of veterans have taken the leap to own and operate their own enterprise after serving our country. According to a recent... Read More
Business Loans
September 15, 2023

Scaling Smart: A Guide to Sustainable Small Business Expansion

Business scaling has changed. Expansion doesn’t look like it did only a few years ago. Today, scaling is leaner and more tech-driven. If it’s time to scale your company,... Read More
Money Management
June 30, 2023

Top Tax Deductions Small Business Owners Miss: 12 Areas to Consider

Many small business owners may have heard a horror story about someone who got audited, which typically costs a lot of time and money. Because of that fear, small business... Read More
Business Loans
March 01, 2023

Small Business Loans for Women – Get SBA Funding

Obtaining low-cost financing may be among the most successful ways to boost small business growth. A 2025 Census Bureau report revealed that roughly 42.3% of small... Read More
Business Loans
February 17, 2023

Choosing the right business loan provider

Many small business owners look for additional funding when growing or scaling their companies. While determining how much money you need is important, it’s important to... Read More
Money Management
October 07, 2022

How to Prevent Bad Credit From Hurting Your Business

If you’re running a business, you have both a personal and business credit score, and both can significantly affect your financial opportunities. Whether you’re applying for... Read More
Business Loans
May 25, 2022

Variable vs Fixed Rate Loans – What’s the Difference?

Access to low-cost capital is more important than ever for small business owners. If you’ve been researching ways to fund your business, you may already have a checklist of... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.