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Liz Hunt
About
Vice President, Head of Marketing at SmartBiz
I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.
At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.
Background
Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.
About the SmartBiz Editorial Process
Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:
Money Management
October 07, 2022
How to Prevent Bad Credit From Hurting Your Business
Read More
Business Loans
July 04, 2022
How to Qualify For A Small Business Loan in 5 Steps
Read More
Business Loans
May 25, 2022
Variable vs Fixed Rate Loans – What’s the Difference?
Read More
Business Loans
April 14, 2022
How to Choose a Small Business Loan in 8 Easy Steps
Read More
Money Management
April 02, 2022
10 Strategies for Business Owners to Help Save Money
Read More
Money Management
July 21, 2021
5 Company Growth Stages and Their Challenges
Read More
Money Management
July 15, 2021
Small Business Revenue: Determine Where You Stand
Read More
Operations
April 21, 2021
16 Small Business Organization Tips Every Small Business Owner Should Know
Read More
Operations
November 11, 2020
S Corp vs. C Corp: Advantages And Disadvantages
Read MoreAccess to the right loan for right now
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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.
The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.