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Liz Hunt

Liz Hunt

About


Vice President, Head of Marketing at SmartBiz


I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

October 07, 2022

How to Prevent Bad Credit From Hurting Your Business

If you’re running a business, you have both a personal and business credit score, and both can significantly affect your financial opportunities. Whether you’re applying for... Read More
July 04, 2022

How to Qualify For A Small Business Loan in 5 Steps

For years, small business loan applicants only considered low rates and long terms when looking for a loan. However, today, more and more consumers are also considering... Read More
May 25, 2022

Variable vs Fixed Rate Loans – What’s the Difference?

Access to low-cost capital is more important than ever for small business owners. If you’ve been researching ways to fund your business, you may already have a checklist of... Read More
April 14, 2022

How to Choose a Small Business Loan in 8 Easy Steps

When your business needs capital, speed can feel like the top priority. But choosing the wrong loan may strain cash flow, limit flexibility, or slow growth just when you’re... Read More
April 02, 2022

10 Strategies for Business Owners to Help Save Money

If you've ever looked at ways to cut down on business expenses, you probably realized that it's harder than it seems. However, there are solid ways business owners can save... Read More
July 21, 2021

5 Company Growth Stages and Their Challenges

The small business lifecycle has five different stages from development to maturity. As your business is established and grows, each of them has unique pain points to be... Read More
July 15, 2021

Small Business Revenue: Determine Where You Stand

As a business owner, monitoring the health of your business is a never-ending process. The best way for you to understand the health of your business is to look at your... Read More
April 21, 2021

16 Small Business Organization Tips Every Small Business Owner Should Know

Having an organized workflow allows you to spend more time growing your business. Learn more about 16 small business organization tips that every small business owner should... Read More
November 11, 2020

S Corp vs. C Corp: Advantages And Disadvantages

Incorporating your company is an important step as a business owner, but it’s crucial that you understand which corporate tax classification to choose. Choosing between being... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.