Liz Hunt

About

Vice President, Head of Marketing at SmartBiz

I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.

At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.

Background

Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.

About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Marketing

August 17, 2026

How To Get A Minority Owned Business Certification

If you are a minority business owner, you may want to consider becoming officially certified as a minority-owned business. Corporations, the federal... Read More

Operations

August 12, 2026

How to Build Momentum Before the Fall Buying Season Begins

For many retailers, fall marks the beginning of one of the most profitable times of the year. Consumer spending often picks back up after summer vacations are in the past.... Read More

Marketing

August 05, 2026

Mid-Year Marketing Audit: What’s Actually Driving Results?

A mid-year financial review tells you where the money landed. A mid-year marketing audit reveals how it got there and, just as important, which tactics drove the... Read More

Money Management

July 27, 2026

Build and Manage Your Personal Credit Scores

As a small-business owner, you might not think that your personal credit score is important. However, you may need a good personal credit score if you want to secure... Read More

Money Management

July 22, 2026

What to Do If Your Cash Flow Isn’t Matching Your Growth Goals

Periods of growth are some of the most exciting times for any business owner. When you launched your company, you did so with days like this in mind. However, growth isn’t... Read More

Business Loans

July 17, 2026

Cash Flow Forecast: What It Is and Why It's Important

As a small business owner, you need a deep understanding of your business finances. You need to understand your profit and loss statement; you need a rock-solid plan to pay... Read More

Business Loans

July 15, 2026

The Hidden Cost of Waiting Too Long to Secure Funding

Many business owners assume that they need to wait until they’re in the middle of a cash crunch to apply for funding. While this approach may seem practical, it has the... Read More

Business Loans

July 13, 2026

4 Common Reasons to Consider Taking Out a Small Business Loan

There are several steps involved in launching and maintaining a successful small business. From choosing the initial product or service to putting systems and... Read More

Marketing

July 06, 2026

How Independent Retailer Month May Help You Boost Your Business

According to The Business Journal, more than $9.3 billion would be directly returned to our economy if every family in the United States spent just $10 a month at a local... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz Bank^SM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.

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Liz Hunt

About

Background

About the SmartBiz Editorial Process

How To Get A Minority Owned Business Certification

How to Build Momentum Before the Fall Buying Season Begins

Mid-Year Marketing Audit: What’s Actually Driving Results?

Build and Manage Your Personal Credit Scores

What to Do If Your Cash Flow Isn’t Matching Your Growth Goals

Cash Flow Forecast: What It Is and Why It's Important

The Hidden Cost of Waiting Too Long to Secure Funding

4 Common Reasons to Consider Taking Out a Small Business Loan

How Independent Retailer Month May Help You Boost Your Business

Smart growth is smart business

Access to the right loan for right now