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    Can you apply for an SBA loan twice? The answer is generally yes, as long as your total funding remains within each program’s borrowing limits.

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    Emerging Small Business Trends to Watch in 2026

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Liz Hunt

Liz Hunt

About


Vice President, Head of Marketing at SmartBiz


I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

Money Management
July 01, 2026

How to Reforecast Your Budget Based on Summer Trends

When you built your company’s budget for this year, you no doubt looked at past data. However, there were probably also some future projections that... Read More
Money Management
June 24, 2026

The Counterintuitive Truth About Summer Slowdowns

For many small business owners, summer is an uncomfortable time of year. Many consumers travel or spend more time at home, which typically leads to them making fewer... Read More
Money Management
June 22, 2026

Small Business Revenue: Determine Where You Stand

As a business owner, regularly reviewing your annual revenue gives you a clear picture of your company’s current health and helps you evolve your business strategically so... Read More
Money Management
June 18, 2026

Mid-Year Funding Check: Do You Have Enough Capital to Finish Strong?

The middle of the year is more than just a milestone on the calendar. It also may present an opportunity for business owners to make sure that they have enough capital to... Read More
Business Loans
June 07, 2026

What Is An SBA Loan And How To Get One

SBA loans are among the most popular options for small business owners no matter what stage their business is in. Usually, with competitive interest rates and longer... Read More
Business Loans
June 01, 2026

How to Finance Small Business Growth: 12 Ways to Consider

Most small business owners are always searching for ways to improve their business, but it may be more difficult now, thanks largely to higher interest rates, especially... Read More
Operations
May 27, 2026

Why Efficient Scaling Starts Before You Spend a Dollar

Many small business owners assume that scaling begins when they start investing more money in hiring, developing new products, and launching new advertising campaigns.... Read More
Operations
May 25, 2026

How To Write a Business Growth or Recovery Plan

Here are the factors that should be included in a business growth plan. Pulling together the information below will give insight into your business today and serve as... Read More
Business Loans
May 20, 2026

How to Structure Your Loan Use for Maximum ROI

Business financing has the potential to create valuable growth opportunities for your company. However, it is important to consider how you are going to use the funds.... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.