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Liz Hunt

Liz Hunt

About


Vice President, Head of Marketing at SmartBiz


I’ve spent almost 20 years in marketing, specializing in product marketing, digital and web marketing, branding, and partner marketing. My background spans both startups and large organizations, giving me a unique perspective on how to build and scale marketing programs that connect with customers.


At SmartBiz, I lead marketing efforts across product positioning, go-to-market strategies, direct growth, partner and channel marketing, SMB engagement, and brand development. I love creating clear, compelling messaging that makes complex financial solutions more accessible for small business owners.


Background


Before SmartBiz, I worked at FIS and Scrum Alliance, where I focused on go-to-market strategy and execution with in the integrated payments marketing team. I enjoy blending creativity with data-driven insights to build marketing campaigns that resonate and drive results.


About the SmartBiz Editorial Process

Our writers and editors work hard to provide the most accurate and up-to-date blog posts. Our editorial process reflects our vision and standards and applies to all content. Learn more about how we write, edit, and fact check our posts:

Editorial Process ›

April 27, 2026

What is Considered a Traditional Loan? And How Do They Work?

Traditional loans are among the most popular choices for small business owners. However, when you consider the number of loan options available, it may be hard to determine... Read More
April 24, 2026

Operational Habits of Highly Efficient Small Business Owners

Effective small business owners don’t always rely on working longer hours to get all of their tasks completed. Instead, they focus on building systems and habits that allow... Read More
April 22, 2026

How to Fill Out a Personal Financial Statement - SBA Form 413

Small Business Administration (SBA) loans are some of the most popular options for small business owners, thanks largely to their lengthy repayment terms and lower interest... Read More
April 10, 2026

The Small-Business Owner’s Guide to Streamlining the Day-to-Day

Running a small business often involves juggling multiple tasks at once. Before you have the capacity to hire people to fulfill every role within your business, day-to-day... Read More
April 01, 2026

How to Avoid Overborrowing During a Growth Opportunity

Growth opportunities are exciting for small business owners. Whether you’re expanding into a new market, adding members to your team, or launching a new product, the chance... Read More
March 23, 2026

Test Your Business Credit Score IQ

While it’s not the only factor that impacts your loan application, your credit score provides potential lenders with a snapshot of your borrowing history and your company’s... Read More
March 16, 2026

7 Potential Reasons Why Your SBA Loan Was Denied

Having your SBA loan application denied is frustrating, but it doesn’t have to mean that your pursuit of additional funds is over. By understanding some of the most common... Read More
March 13, 2026

What Does the SBA Loan Processing Time Look Like?

Managing cash flow is a multifaceted aspect of building your business. Many business owners obtain additional financing to expand the company or to support its existing... Read More
March 11, 2026

Three Signs You’re Ready to Scale This Spring

Spring is a time of new beginnings, and in the business world, it presents a great opportunity for growth. Many business owners use that time of year as a chance to evaluate... Read More

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1. We conduct a soft credit pull that will not affect your credit score. However, in processing your loan application, SmartBiz Bank and the lenders with whom we work will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may impact your credit score.

The SmartBiz® Small Business Blog and other related communications from SmartBiz BankSM are intended to provide general information on relevant topics for managing small businesses. Be aware that this is not a comprehensive analysis of the subject matter covered and is not intended to provide specific recommendations to you or your business with respect to the matters addressed. Please consult legal and financial professionals for further information.