Marketing
September 04, 2024
Social Media Guide for Small Businesses: Strategies, Tools, and Trends
Running a small business is a juggling act. You’re not just the owner—you’re the salesperson, the marketer, the content creator, and more. With so many demands on your time,...
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Marketing
March 05, 2024
Women-Owned Business Certification: Learn About How To Get Yours
More than 12 million firms in the United States are currently owned by women, collectively employing over 10 million people and generating an impressive $2.1 trillion...
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Marketing
November 07, 2023
Ecommerce Strategies for the 2023 Holiday Season
A recent report from Celigo® reveals that half of U.S. consumers plan to start their 2023 holiday shopping before Halloween, with many beginning as early as November. This...
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Marketing
October 24, 2023
Email Marketing Tips for Small Business Owners
Email marketing remains a strong customer outreach tool for small businesses, even during the age of Tik-Tok®. Launching an email marketing campaign might sound overwhelming...
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Marketing
October 16, 2023
Celebrating Women Entrepreneurs for National Women’s Small Business Month
October is National Women’s Small Business Month, a time to recognize and celebrate the positive impact female entrepreneurs have on their communities and the economy.
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Marketing
October 06, 2023
Crafting a Compelling Brand Story: Connecting with Your Audience
Crafting a compelling story about your brand is an important step in connecting with your audience. But where do you begin? Consider the tips below to create a strong brand...
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Marketing
September 01, 2023
The Importance of National Hispanic Heritage Month
Every year, National Hispanic Heritage Month (HHM) is observed by Americans across the United States. The designation began in 1968 as Hispanic Heritage Week, under President...
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Marketing
August 09, 2023
Supporting Black Businesses: More Important Than Ever
In the wake of a global pandemic, Black-owned businesses soared to new heights. According to Fortune®, the rate of Black business ownership in the United States rose 38% from...
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Marketing
July 14, 2023
Get to Know Your Customers and Get Ahead
Are you looking for ways to better understand your customers? Then Get to Know Your Customers Day is the perfect opportunity to do just that. Observed on the third Thursday...
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